Expert opinion regarding a business decision, giving advice to people working in a professional or technical field.

The reasoning behind an idea, strategy, or proposal with particular emphasis placed on the benefits brought on by that idea.

The process involved in creating a unique name and image for a product in the consumers mind.

The promotion of products or brands via one or more forms of electronic media

The accomplishment of a given task measured against preset known standards of accuracy, completeness, cost and speed.

Collection of samples or other creative work, or group of complementary or supplementary products marketed together.

Formal submission or delivery of a document or negotiable instrument for the appropriate notice or action.

Term used to describe reaching out to or being in touch with another person, business or entity.