Dunhill 1907
Product launch.
For the launch of Dunhill exclusive range, Dunhill was looking for an eye-catching visual animation, to be features during trade fairs. We developed multiple tools, including product visuals focusing on cigars close-ups, staging the product through dramatic photographic scenes, capitalizing on the details of craftsmanship and quality of the product. Our work supported various communication channels, from invitation cards to visual motion graphics video production, with strong storytelling highlighting the historical foundations and roots of the brand.
- ClientBritish American Tobacco - Dunhill
- IndustryLuxury Goods, Cigars
- ServicesBranding and Design
- Date2015
Creating an engaging storytelling
In order to get maximum impact, we opted to capitalize on the product itself, as each cigar is a marvel of craftsmanship, with high levels of detail and refinement. The new range was intended to reinforce the historical values of Dunhill, delivering outstanding levels of quality since 1907. We used stock footage showing life at that time, while incorporating brand elements into the motion graphic video, creating a morphing effect from 1907 to nowadays. Heritage, tradition and quality as key values.
Using special macro lense to get as close as possible to the product.
Travelling through time, morphing the scene digitally from 1907 to today.
Creating different perspectives of the product highlighting exclusivity and quality.
In photography there is a reality so subtle that it becomes more real than reality.
Alfred Stieglitz
