Domicil Möbel
Consulting
We supported Domicil over their global restructuration process, while transitioning to a new business model. Spice delivered recommendations to HTL and directed a new market strategy in Germany. Almost every aspect of the old business model had to be remodeled and re-engineered, reshaping the entire financial model, store operations and franchise partners workflow.
- ClientHTL International Holdings Ltd
- IndustryRetail stores
- ServicesConsulting, Restructure and Global expansion support
- Year2015
Helping Domicil to make disruptive choices to deliver game-changing growth and productivity
With fading market shares and turnover, HTL turned to Spice to reposition Domicil in Germany, stimulate the business and encourage sales. The entire organization had to be restructured, to improve all workflows and returning the business to profit. We layed new foundations granting sustainability and long-term value for the Domicil brand.
Increase intimacy and drive traffic and conversion by creating a more personalized shopping experience for Domicil.
Refresh the brand image and store design, to create a more vibrant identity that creates value.
Create a competitive advantage, by introducing new digital technologies, new customer expectations, and a more focussed assortment to enhance competitiveness.
Innovation distinguishes between a leader and a follower.
Steve Jobs35
Retail Stores250
Employees2
Warehouses5
Countries
