Creating a unique and magic Christmas event, Central needed to deliver a spectacular 360 experience. Engaging customers with giant outdoor eye catcher, in-mall creative decoration with interactive experiences, combined with a dynamic online campaign using latest digital tools. Christmas will never be the same after this one, which has dramatically raised the bar for mall animations in Asia.
We helped creating a unique customer journey. Our retail expertise to evaluate best market approach, creating a rich 360 campaign delivering highest cusotmer engagement, delivering huge traffic increase and revenue.
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